EXCLUSIVE SESSION FOR FEMALE BUSINESS OWNERS ONLY
From Clumsy to Confident:
From Clumsy to Confident:
How to Lead Sales Conversations That Feel Authentic and Convert
DATE: 13th May
TIME: 18.30-19.45 UK time
This event has already passed. Please visit our website to see our upcoming events
From Clumsy to Confident:
From Clumsy to Confident:
How to Lead Sales Conversations That Feel Authentic and Convert
DATE: 13th May
TIME: 18.30-19.45 UK time
This event has already passed. Please visit our website to see our upcoming events
Let’s talk about the “S” word.
sales.
For most women business owners, it comes with baggage:
“I don’t want to sound pushy.”
“I hate talking about myself.”
“I don’t want to feel salesy.”
“My calls feel clunky and awkward.”
“How do I even know if they’re the right client?”
So instead…
You hold back.
You soften your message.
You avoid talking about price and decide to “follow up by email.”
You avoid the moment to actually ask for the sale.
You say things like:
“How about you send me a message?”
“Let me know what you think.”
And then wonder why things aren’t converting.
THE TRUTH
THE TRUTH
Sales isn’t about pushing.
It’s not about pressure.
It’s not even about convincing.
It’s about leading an open and honest conversation about them, their problem, and whether you can solve it.
It’s about building trust.
And all of this requires:
SKILLS
A PLAN
STRUCTURE
THE TRUTH
THE TRUTH
Sales isn’t about pushing.
It’s not about pressure.
It’s not even about convincing.
It’s about leading an open and honest conversation about them, their problem, and whether you can solve it.
It’s about building trust.
And all of this requires:
SKILLS
A PLAN
STRUCTURE
WHAT THIS WEBINAR IS ABOUT
In this 75-minute live session, I’m going to show you how to:
Structure your sales conversations from start to finish
Qualify the right clients (without feeling interrogative)
Lead with confidence while staying completely authentic
Move from “nice chat” → “clear decision”
Close in a way that feels natural, not forced
WHAT YOU’LL LEARN (THE C.L.O.S.E FRAMEWORK)
WHAT YOU’LL LEARN (THE C.L.O.S.E FRAMEWORK)
I’ll walk you through the exact structure we teach inside our programmes:
CONNECT
CONNECT
How to start the conversation with confidence and curiosity (not awkwardness)
→ Set the tone, build trust, and lead the call
LEARN
LEARN
How to ask powerful questions that position you as the expert
→ Understand what they really need (not just what they say)
OFFER
OFFER
How to present your offer as the natural next step to solve their problem
→ No pitching. Just clarity.
SOLVE
SOLVE
How to handle objections without feeling defensive
→ “I hear you → let’s explore → here’s a way forward”
ENGAGE & ENROLL
ENGAGE & ENROLL
How to confidently ask for the decision
→ Clear. Simple. No weird energy.
WHAT WILL CHANGE AFTER THIS
Instead of:
Overthinking what to say
Avoiding the sales moment
Leaving calls feeling unsure
Delaying decisions or “following up later”
You’ll:
Know exactly how to structure your sales process
Lead conversations with clarity and control
Feel calm, confident, and in control
Turn more conversations into clients
Because sales isn’t about pressure, it’s about trust.
And trust comes from clarity, a plan, and structure.
WHAT WILL CHANGE AFTER THIS
Instead of:
Overthinking what to say
Avoiding the sales moment
Leaving calls feeling unsure
Delaying decisions or “following up later”
You’ll:
Know exactly how to structure your sales process
Lead conversations with clarity and control
Feel calm, confident, and in control
Turn more conversations into clients
Because sales isn’t about pressure, it’s about trust.
And trust comes from clarity, a plan, and structure.
THE COMMITMENT (IMPORTANT)
ONLY £1 donated to charity
This is not a free webinar you sign up to and forget.
This is a mutual commitment.
You pay £1 to register
You show up. That’s it
If you register and don’t attend (and don’t let us know):
We will charge an additional £49 (also donated to the same charity)
We’re doing this because:
We respect your time.
And we expect you to respect ours.
WHO THIS IS FOR
This is for you if:
You’re already in business *(not just ideation)*
You question whether your leads are actually qualified
You’re not sure how to turn a networking conversation into a sales conversation
You’re having sales conversations but not converting consistently
You avoid talking about pricing, hesitate to ask for the sale, or feel stressed handling objections
You want to sell in a way that feels like you
About me (your host), Ceylan (J) Boyce
Hey, I’m Ceylan, but call me J (it’s a Turkish thing)
My journey started as a passionate teenage activist, out on the streets, fighting for a better world and championing gender equality.
That unshakable drive to challenge the status quo has never left me. It’s what fuels everything I do today, especially my mission to drive economic empowerment for women.
I’m now proud to be one of the UK’s top SME strategists, a business growth expert, founder of the Academy for Women Entrepreneurs (AWE), and host of the She is AWEsome podcast.
Before launching AWE, I spent years in senior exec roles in advertising, and later ran my own consultancy but no matter where I turned, I kept seeing the same thing:
Women just weren’t getting a fair shot.
Despite being every bit as capable and creative, female entrepreneurs in the UK earn just one-third of what men do and most struggle to break the £50K annual revenue barrier.
I believe economic empowerment is the most powerful tool we have to fight gender inequality and I knew something had to change
So in 2019, I founded AWE with one bold mission:
To democratise access to the tools, training, and networks women entrepreneurs need to thrive.
Today, AWE is an award-winning, global platform offering interactive workshops, dynamic networking opportunities, and step-by-step strategies that actually work, helping women unlock their potential and grow businesses on their own terms.
Inside This FREE Guide, You’ll Discover:
About me (your host), Ceylan (J) Boyce
Hey, I’m Ceylan, but call me J (it’s a Turkish thing)
My journey started as a passionate teenage activist, out on the streets, fighting for a better world and championing gender equality.
That unshakable drive to challenge the status quo has never left me. It’s what fuels everything I do today, especially my mission to drive economic empowerment for women.
I’m now proud to be one of the UK’s top SME strategists, a business growth expert, founder of the Academy for Women Entrepreneurs (AWE), and host of the She is AWEsome podcast.
Before launching AWE, I spent years in senior exec roles in advertising, and later ran my own consultancy but no matter where I turned, I kept seeing the same thing:
Women just weren’t getting a fair shot.
Despite being every bit as capable and creative, female entrepreneurs in the UK earn just one-third of what men do — and most struggle to break the £50K annual revenue barrier.
I believe economic empowerment is the most powerful tool we have to fight gender inequality — and I knew something had to change
So in 2019, I founded AWE with one bold mission:
To democratise access to the tools, training, and networks women entrepreneurs need to thrive.
Today, AWE is an award-winning, global platform offering interactive workshops, dynamic networking opportunities, and step-by-step strategies that actually work — helping women unlock their potential and grow businesses on their own terms.
If you’re ready to stop avoiding sales…
And start leading conversations that actually convert…